POSTED: Feb 5, 2015
Freeland Foods to refresh Go Raw logo, packaging in 2015
February 5, 2015 - SAN JOSE, CA – Freeland Foods has created a new logo and package design for its product line of Go Raw snacks and bars, to be phased into retail locations nationwide over the course of 2015. The visual appearance showcases the brand’s evolution into a larger, mainstream consumer base. The new packaging will be noticeably different in look and feel, but consumers can rest assured that the contents will remain of the highest quality.
The new consumer-focused packaging stimulates the senses and reflects the quality, value, and brand awareness of Go Raw as a pioneer in the raw food industry. Prominently featured photographs of the products communicate an easy to eat, delicious, and more approachable snack. It is anticipated that retailers will find it easier to display Go Raw products in a more engaging and playful manner.
Go Raw products remain GMO-free, nut-free, gluten-free, vegan, and of course raw. The flavor profile of each option is displayed clearly on the packaging in bright playful colors along with additional indicators of quality such as a “sprouted” icon and the USDA certified organic label.
The product is aimed at those consumers who are new to the brand, with a look and feel that is enticing for those that may have been previously intimidated by raw foods. Go Raw snack foods have all the ease and convenience of conventional snack foods, but are good for you. The snacks are ideal for those with a busy lifestyle and can be enjoyed multiple times due to their resealable pouch. The flavors of the Go Raw bars are also now in square-shaped bites and are a perfect snack for kids.
Go Raw also announced a new tagline, “Junk-Free Food,” which will be visible under the revamped logo and as a way to communicate that the product is free from unhealthy ingredients, but still tastes delicious.
The new Go Raw logo and packaging will be unveiled in March at Natural Products Expo West 2015 in Anaheim, California.